Association of Police and Crime Commissioners lead for Fraud and Cyber Crime, Clive Grunshaw PCC said:
"We know the impact that being a victim of fraud can have, both emotionally as well as financially, and this report highlights that a much more joined-up approach is needed to best tackle what is an evolving threat.
"Crime is increasingly moving online and fraud is no different – around half of all crimes now have an online element, which highlights the evolving nature of the threat officers are faced with.
"A national effort is required, involving police forces, partner agencies and Government to ensure that good practice is shared and built upon whilst avoiding the 'postcode lottery' we currently have, alongside prevention, which must become a key priority so those who are vulnerable do not become victims.
"More strategic working must also be resourced appropriately and we will continue to build a compelling case for increases in central police funding, in order to increase capacity and allow for further investment in crime prevention, in the forthcoming comprehensive spending review."