The Association of Police and Crime Commissioners (APCC) is committed to protecting your privacy. This is how we collect, use, and safeguard your personal information when you visit our website.


Collecting information

We may collect and process the following types of information:

  • Personal information – your name, email address, phone number, or other contact details that you share when you fill out forms or contact us
  • Usage data  information about how you use our website, including pages visited, time spent on the site and interactions with content
  • Technical data – your IP address, browser type, and device information to ensure that our website is functioning efficiently and to improve user experience.

When we ask you to provide information, we will tell you what this data will be used for and give you the option to choose if you would like us to send you updates about our work.


Using information

When we ask you to provide information, we will tell you what this data will be used for and give you the option to choose if you would like us to send you updates about our work. We use your information to:

  • Respond to your enquiries, feedback or requests for information or resources 
  • Improve the functionality and content of our website
  • Send updates, newsletters, or other communications that you have opted to receive 
  • Ensure compliance with legal and regulatory obligations

Analytics and tracking technologies

We use tools such as Google Analytics and Hotjar to understand how users interact with our website and to improve your experience.

Google Analytics collects information about:

  • The pages you visit on the site
  • How long you spend on each page
  • How you arrived at the site
  • What you click on during your visit

You can opt out of Google Analytics by using the Google Analytics Opt-Out Tool.

Hotjar collects data on specific pages to help us understand user behaviour, including:

  • What you click on
  • How far you scroll
  • How long you spend on a page
  • Whether you’ve taken part in a survey or poll

You can opt out of Hotjar by following instructions at Hotjar’s Opt-Out Page.


Sharing information

We may share your information:

  • With service providers or partners who assist us in delivering our website and services
  • When required by law, such as to comply with legal obligations or respond to lawful requests

We will never sell your personal information to third parties.


Data storage and security

We take appropriate technical and organisational measures to protect your personal information from loss, misuse, unauthorised access, or disclosure.


Cookies

We use cookies to enhance your browsing experience. You can control your cookie preferences through your browser settings.


Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.


Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated effective date.

This privacy policy ensures transparency about how your data is handled and demonstrates our commitment to protecting your privacy.